Verified credentials reflecting commitment to excellence in digital innovation.
This course gave me a strong introduction to the world of digital marketing and e-commerce; what the roles look like, how they fit into a business, and why strategy matters. I learned how to break down the customer journey, understand marketing funnels, and think about content with purpose. It helped me connect the dots between creativity and strategy, and gave me clarity on the kind of marketing work I want to do.
This course focused on how to find the right audience, and actually reach them. I learned how to build customer personas, understand what makes people click (literally), and improve conversion through SEO, SEM, and Google Ads. It showed me how strategy, targeting, and analytics work together to attract the right people and keep them engaged.
This course helped me understand what makes social media marketing actually work, from strategy to content to analytics. I learned how to choose the right platforms, create engaging content, and use data to make smarter decisions. It also showed me how paid social fits into the bigger picture and how to turn likes and comments into real results.
This course gave me the tools to build strong email campaigns; from writing subject lines that get clicks to crafting automation workflows that keep people engaged. I learned how to grow and segment email lists, manage user data responsibly, and use analytics to measure what’s working. It showed me how email can be a powerful, personal way to connect with an audience.
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